Enlarge / The iOS 11 era begins. (credit: Andrew Cunningham)
The iPad is having a great year.
It started with the $329 iPad back in April, a compelling tablet that’s both good and cheap enough to entice upgraders and people who have never bought a tablet before.

And it continued in June, with new 10.5- and 12.9-inch iPad Pros with high-end screens and powerful specs that make them look and feel a lot more “pro” than they did before.
This is all really good, compelling, well-differentiated hardware, and it has paid off for Apple so far—the new tablet drove year-over-year iPad sales up for the first time in more than three years. While it’s not clear where the trendlines are ultimately heading, Apple has to be happy that the tablet it has described as “the future of computing” doesn’t appear to be in terminal decline.
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