You just have to look around you to see people everywhere browsing the internet through various devices.

There’s an estimated 3.5 billion people worldwide now browsing the internet just through their mobile, that doesn’t include people who use other devices like tablets. With that number set to increase sevenfold between now and 2021, businesses now cannot afford to dismiss mobile and tablet internet usage.However, traditional mobile responsive websites have a significant Achilles Heel: their load times.

A study by Google found that over half of consumers will abandon a website after just three seconds.
Speed is clearly of the essence, and making it easy for consumers to access your content is even more important. You can understand, therefore, why many businesses saw apps as a way to engage with potential customers in a quick and relatively effective way.To read this article in full or to leave a comment, please click here

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