72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots – but just 15% always happy with experience, Eptica study findsReading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are…

Source: RealWire

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