Enlarge / The Apple TV 4K and remote.
With the Apple TV 4K, Apple is trying to do more than just provide you with a gadget that can stream Netflix or iTunes Store movies in 4K.

This device seeks to solve a problem: the digital TV viewing experience is fragmented and bad, especially if you want to use the sorts of TV network apps that gate episodes or live broadcasts behind a cable provider.
The Apple TV 4K combines an app store, single sign-on authentication with cable providers, Siri-driven search, and a centralized TV app to unify your TV viewing experience whether you’re a cord cutter or just looking for an over-the-top (OTT) addition to your cable subscription.
The previous Apple TV had similar goals, but the new model adds a much faster CPU, long-overdue 4K and HDR support, and tvOS 11 (which is also available on the previous model). tvOS 11 aims to make your life easier with features like AirPod support and home-screen sync.

And the Apple TV 4K plays games, too.
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