Study offers insights into why firms struggle to harness data for enhanced customer experiences:Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.Sunbury-on-Thames, 23rd October 2017: Celebrus, the leading provider of real-time enterprise…

Source: RealWire

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