Data breaches are an unfortunate consequence of the application of technology in the modern world. The information economy has placed a significant premium on personal information relating to everything from finance to dating, and even health care.Prescriptive, predictive, and descriptive analytics have transformed the value of a person into the sum of the data accumulated through our living, working, and spending decisions. Analysts spend their time filtering, averaging, analyzing, and parsing the data at their disposal. They are expected to form predictions and models based on the implications.Prescriptive analytics optimize algorithms at their disposal to recommend outcomes. Predictive analytics use existing statistical models to explore a statistical future. Descriptive analytics gathers and mines data for answers in experience. All of this is done to generate valuable information that can be used, and that can be sold, to generate revenue for someone other than the person whose information has been captured.To read this article in full or to leave a comment, please click here

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