By Gary Thome, Vice President and Chief Technologist for the Software-Defined and Cloud Group at Hewlett Packard Enterprise
Digital transformation is more than just updating your website, modernizing your IT infrastructure, or developing a great new app for your customers.
It’s about totally rethinking how you do business by fully understanding your customers and providing what they want in a better, more efficient way.
It takes time, planning, and expertise.

And in the end, you may realize that you need to change your operational processes and customer experiences.No one knows this realization better than Redbox, a new-release movie and game rental company with more than 41,500 kiosks in the U.S. Recognized by the entertainment industry as a disruptor for their low-cost, nightly rental model, in recent years Redbox found themselves in the position of potential disruption as digital distribution grew in popularity.

To ensure survival in a fast-paced and ever-changing digital world, the company began looking at every part of their organization — and challenged everything.To read this article in full or to leave a comment, please click here

Leave a Reply