Cloud adoption continues apace as enterprises embrace the upsides of speed, simplicity, agility, and lower costs. Unless you’re a massive company with near unlimited resources, you likely won’t be able to come close to matching the big data, machine learning, or Internet of Things capabilities offered by the major cloud platform providers. New cloud innovations in technology, pricing and partnerships are surfacing every day, with more to come.But even as more IT executives wake up to the compelling advantages of the cloud, some are haunted by a recurring nightmare: How to avoid the vendor lockin traps of earlier eras? Amazon Web Services, Microsoft Azure, and Google Cloud reign supreme as the leading cloud platforms around the world, but for all the value they deliver, there are some who are leery of their growing dominance.

A recent Bain/Morgan Stanley survey of IT managers (cited in Mary Meeker’s 2017 internet trends report) found that 22 percent of respondents were concerned about cloud lockin, compared to just 7 percent in 2012. (Over the same time period, a declining share of respondents said they were worried about data security in the cloud and the cost of using cloud services.)To read this article in full or to leave a comment, please click here

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