Enlarge / Social media is highly illogical.

That’s why I read magazines. (credit: Paramount)
Pundits and activists have long blamed the “mainstream media” for having an outsized effect on public perceptions. Whatever side of the political spectrum you’re on, some people say, it seems as if large media outlets like the New York Times or FOX News exert too much power over the national conversation.
Ideas from non-mainstream media, according to this logic, get drowned out.

But a new long-term study reveals that small media outlets have a far greater effect on public discussions than anyone realized.
To be more precise, it only takes three or more stories from small news outlets covering the same topic to make discussions of that topic go up by 62.7 percent on Twitter.
It took a group of Harvard researchers five years to reach the conclusion.

They did it by tracking the effects of stories covered by 48 small media outlets, measuring how they affected conversations on Twitter. Harvard political scientist Gary King and his colleagues explain in the journal Science that they honed in on 11 broad topics in public policy, ranging from refugees and race to food policy and domestic energy production.
Read 10 remaining paragraphs

Leave a Reply