The days of walking into a local bank branch are long gone—at least for most customers.

Forty-six percent of consumers exclusively use digital banking channels compared to just 27 percent in 2012.

To keep pace with innovative offerings and digital finance solutions, banks must further embrace digital transformation to define the customer experience.

After all, switching banks isn’t nearly as difficult as it once was.
Since Accenture’s initial North American Consumer Digital Banking Survey in 2013, “difficulty of the process” has dropped from second to fifth on the list of switching hassles.To read this article in full, please click here

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