A mere five years ago, an OTT service could have one successful show that carried all the rest of the content on its platform. With today’s saturated OTT market, every piece of content that a business invests in needs to be successful (read: profitable). Previously, we’ve praised understanding viewers. And while understanding viewer preferences is key, the real opportunity for streaming services lies not only in understanding audiences, but in fully understanding the content itself.The advent of artificial intelligence opens many opportunities for streaming service providers to both better understand their content, and turn that understanding into more informed content creation and acquisition decisions.To read this article in full, please click here

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