While many startups aspire to be the next Facebook or Google, there’s a similar trend happening at the individual level: independent software vendors racing to build the next Pokémon Go.

Although payout rates like Apple’s recently disclosed $70 billion may sound impressive, the reality is less enticing: 94 percent of that is going to the top 1 percent of publishers.
Savvy developers have begun to realize that future app monetization opportunities lie not in consumer app stores such as Google Play or Apple App Store, but with app stores that mean business.To read this article in full, please click here

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