So you’re doing devops. You’ve got integrated teams and an automated continuous delivery pipeline. You can release on demand using fine-grained feature toggles, canary builds, and the whole world is now your A/B test.

Great! Just leave the user interface (UI) out of it, please.Lately we’re hearing a lot about the importance of bringing customers into the development process as early as possible, a laudable goal when done in the right way.

The sooner you get the product in the hands of customers, the wisdom says, the sooner you can understand their experience and make improvements based on feedback.Continuous delivery allows you to do that with unrestrained ease.

As soon as a feature is complete, it can be pushed into the hands of millions of customers.To read this article in full, please click here

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