Enlarge (credit: Twitch)
The Amazon-owned video site Twitch announced it’s introducing new tools for its creators, essentially, to build hype around their upcoming videos.
Twitch, which is best known for live-streamed gaming content, will debut “video producer” tools today that let creators make landing pages, countdown timers, and reruns for their content.
As explained in Twitch’s blog, a new part of the upload workflow will be “Premieres,” which is a different category of video than “Live” or “Rerun.” Creators must make landing pages for all Premiere videos, which seems to mean that any premade, uploaded video will need a landing page.
Viewers can set reminders from a video’s landing page for an alert before the video is available.
Creators can also use a countdown timer to build anticipation for the release of their newest video. Reruns, which are separate from Premiers, are exactly what they sound like: videos that already aired that creators have scheduled to play again.
Twitch’s new system contrasts with YouTube’s in that, when an uploaded YouTube video goes live, it simply appears on the site. Unless you’ve subscribed to the creator’s channel or opted to receive alerts when that creator uploads, you won’t always know when that creator posts a new video. While Twitch’s video producer tools don’t necessarily make it easier for new viewers to find a creator’s content, they make it easier for loyal fans to never miss a new video.
For creators, Twitch claims the tools provide “more control over their path to success” by giving them new ways to ensure their audience keeps coming back.
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