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Technology provides businesses across all industries with tools and capabilities that optimize operations in order to maximize revenue and minimize waste. Many industries now have access to up-to-date information on customer experience, product acceptance, and financial transactions. Organizations no longer have to wait in the dark until the end of the week, month, or quarter, to find out whether marketing campaigns are producing intended results. Instead, decision makers can view, analyze, and respond to results in real time.According to a survey from Dell, companies that have added big data strategies have grown by 50 percent. Although adding troves of digital information alone is not likely to be the primary cause of that growth, the correlation appears significant enough to demonstrate that thriving businesses see data as an integral part of their growth-oriented operational asset mix. Because so many successful organizations recognize this, data science—the mining and utilization of that information—has become a new economic cornerstone of enterprise success.To read this article in full or to leave a comment, please click here
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