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Malta, 28 November 2016: Smart Axiata Co., Ltd. (Smart), the leading mobile telecommunications operator in Cambodia, has partnered with 365squared, an international managed services provider specialized in revenue assurance and managed solutions, to remove the effects of spam for Smart’s subscribers and monetize its application-to-person (A2P) SMS traffic through the 365secure service. This service was successfully deployed for Smart in Cambodia in October 2016 to help deliver a better service for more than 8 million Smart subscribers and provide new revenue opportunities.

Fraudulent SMS messages delivered through grey routes damage mobile network operators’ (MNOs) reputation by delivering spam messages to end user subscribers. The innovative 365secure service monitors and filters SMS traffic from any source on a 24/7 basis.

365squared logo

365secure ensures that Smart has peace of mind that SMS traffic is under control, subscribers are fully protected and that monetization of SMS traffic terminating on the network is guaranteed.

“The addition of Smart to our client portfolio is proof that 365squared’s managed solutions guarantee mobile network operators monetization of SMS traffic terminating on the network,” commented Tonio Ellul, CEO, 365squared. “This partnership highlights our strong organic growth as a key player in the market, especially in Asia. We are very excited to be working with Smart.”

Thomas Hundt, CEO of Smart Axiata said: “Spam messages are disliked by everyone. The partnership with 365squared stands on our desire to strengthen customer relationships based on trust. By filtering intrusive and uninvited messages we provide to our customers peace of mind and therewith step up our customer experience efforts further.”

The fully comprehensive 24/7 managed service provided by 365squared ensures that Smart subscribers are fully protected from unwanted spam and potential security threatening application-to-person (A2P) messages. The 365secure service also provides Smart with detailed traffic analytics and reporting thanks to the proprietary 365analytics software.

ENDS

About 365squared
365squared is an international managed services provider to the mobile network operator community. Working with mobile network operators (MNOs) across the globe, and with a global presence, 365squared’s commitment is to eliminate loss of revenue from international SMS termination, generate new revenue by monetizing application-to-person (A2P) SMS traffic, and to protect customers from spam and fraudulent SMS. 365squared offers a complete end-to-end managed service ensuring its client, MNOs, secure the maximum revenue opportunity and the best customer experience. For more information about 365squared, please visit www.365squared.com/.

About Smart Axiata, Cambodia
Smart Axiata Co., Ltd., a leading mobile telecommunications company of Cambodia, serves currently over 8 million subscribers under the 'Smart' brand. Smart Axiata is part of Axiata Group Berhad, one of the largest telecommunications groups in Asia with over 300 million subscribers in 10 countries across the region.

In January 2014, Smart launched its 4G LTE network and became the first and only mobile operator in Cambodia to provide true 4G services. 4G LTE powered by Smart, the fastest mobile Internet in Cambodia, is now available in 25 key provincial capitals as well as other key provincial cities. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services, supporting the very latest in multimedia and mobile Internet services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage now covers more than 98% of the Cambodian population.

Through its partnership with Apple, Smart is the one and only telecom operator partner of Apple in Cambodia being able to offer iPhone’s and iPad’s. Smart moreover is the exclusive partner of Universal Music in Cambodia. Being a strong advocate of digital innovation, Smart has launched various ranges of value added services and digital services such as SmartLuy, Smart Life Insurance, SmartPay and Smart Music.

Smart Axiata was recognized as Cambodia’s Mobile Service Provider 2016 by Frost & Sullivan following the Asia Pacific Emerging Market Telecom Service Provider of the Year Award in 2015. In that same year, Smart Axiata was also awarded as the Best Telecommunications Company Cambodia 2015 & 2016 and Best CSR Company Cambodia 2015 & 2016 by Global Banking & Finance Review.

The company's workforce consists of more than 1000 people including local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia in delivering its promise of improving their lives. "Live. Life. Be Smart."

For more information about Smart Axiata, please visit www.smart.com.kh.

-END-

Media Contact
Felicity Theaker
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Proactive International PR
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Distributed IT, shadow IT departments and data security risks are the big issues as businesses worldwide respond to the threat from digital disruptersBusinesses worldwide are responding to the threat posed by digital disrupters like Über and Airbnb, a trend that poses significant challenges for CIOs, a study carried out by international IT solutions and managed services provider Logicalis has revealed. The Logicalis Global CIO Survey 2016 polled 708 CIOs worldwide and found that the digital transformation of business is gathering pace, with 73% of firms worldwide now digitally enabled to some extent. Overall, the study found, digital adoption confirms to an innovation bell curve: The digitally enabled innovators, or digital disrupters, account for 7% of businesses. Early adopters make up 22% of businesses worldwide The early majority accounts for 45% of firms, while 22% fall into the late majority Laggards, or those not digitally enabled at all, account for just 5% of businesses. Big challenges for CIOsThis rapidly changing environment does indeed pose big challenges for CIOs, the survey found.

CIOs have, for instance, less control over IT spending than ever before – 40% now say they make 50% of spending decisions or less. This trend is also reflected in the frequency with which CIOs are by-passed altogether – with line of business buying technology without involving IT at all.

The proportion reporting that this happens often, very often or most of the time has risen from 29% in 2015 to 39% in 2016. Distributed IT and the Shadow IT DepartmentOne result of this loss of control is a move away from centralised IT, with more and more CIOs now operating in ‘distributed’ IT environments.

This decentralisation of IT, a natural extension of ‘shadow IT,’ is no longer seen as subversive, however, and is instead viewed as a positive and essential element of digital transformation. For example, though the vast majority of CIOs (83%) report that line of business departments now employ IT people whose role is to support business function-specific software, applications and cloud services – shadow IT departments - CIOs seem content to work with them. More than a fifth (22%) work with ‘shadow IT departments’ on a daily basis and 41% do so at least weekly. Commenting on the trend Vince DeLuca, Chief Executive Officer, Logicalis US, said: “The challenge for IT departments and CIOs is to find ways to support these specialists effectively – securing the network and vital data without stifling the ‘shadow innovation’ their skills support.” Security challengesTogether, the combination of IoT, distributed IT and the increased pervasion of apps into the very core of the business – along with an ever-evolving threat landscape - represent a perfect security storm. As a result, the CIOs surveyed cited security as far and away the biggest challenge related to the increased use of cloud services. More than three quarters (78%) pointed to security as a challenge, with related issues like data sovereignty (47%) and local data regulations (37%) coming in second and third. Looking at security threats in more detail, CIOs expect the prevalence of increasingly sophisticated threats (61%) to be the number one issue for the next 12 months, while issues like ransomware and corporate extortion were highlighted by more than half (56%). Looking outside for helpThe sheer range of issues facing CIOs as a result of digital transformation means the pressure to hand off day-to-day technology management, to focus on strategy and reframe IT departments as internal service providers, is greater than ever. In response, CIOs are increasingly seeking partner led and delivered services.

This year a quarter (24%) of CIOs outsource most of their IT (more than 50% outsourced), and the number outsourcing none or just 10% of their IT has fallen dramatically – respectively, to 9% (13% in 2015) and 19% (26% in 2015). In conclusion, Rogers said: “As digital innovation accelerates, the winners will create new customer experiences, make faster and better decisions through smarter collaboration, and create new digital business models and revenue streams, securely. “CIOs and IT leaders can play a leading role in enabling that innovation, drawing on skills from insightful partners to help shape their businesses and lead their sectors through the application of digital technologies.
I am delighted that Logicalis is already helping clients to plan their digital journeys - releasing the creativity that runs through their workforces and using digital technology to deliver outstanding results.”
Speakers include industry experts and investment specialistsLONDON, 19 September, 2016, Managers of Wealth (MoW) event FinTech EUROPE 2016 is to be held in central London on 27 October, 2016.

The speakers represent many industry leading organisations and have extensive experience which contributes to their interesting, stimulating and insightful topics all very relevant in the post Brexit economy. “We recognise that our delegates seek to learn, discuss and debate relevant topics with their peers and colleagues from the industry during our events.

Given the state of the investment market today, the challenges and issues we face are very relevant but so too is taking time out to consider the strategic direction required for continued success. We are delighted that we have secured very engaging and knowledgeable speakers for FinTech EUROPE 2016,” comments Trevor Roberts, Founder and CEO, Managers of Wealth. He adds, “We are very appreciative of the time given by our speakers and below is a taste of what is to come on the 27th.” Dr Daniel Diemers, Partner, PwC and Vice President, Swiss Finance & Technology Association.

Daniel leads the panel discussion “Quick-witted mammals vs the Jurassic banking dinosaurs” which is sure to be a stimulating discussion.

Daniel’s industry expertise covers retail and wholesale banking, private banking and wealth management, consumer finance and insurance. He specialises in growth strategies, market entry/regional expansion, digital innovation/ FinTech, operating model optimization, and risk and regulatory management. With this background and his current involvement with blue chip clients across Europe and the Middle East, Daniel has a wealth of experience to draw upon and to help stimulate the discussion.Based in Zurich, Switzerland now recognised as a hot bed of FinTech innovation, Daniel has also found time to publish many books and articles and is an active speaker at conferences in Europe and the United States. Kirstene Baillie, Partner, Financial Services and Funds, Fieldfisher LLP is presenting “Old laws, new models: UK regulation of FinTech”.

Currently head of the Financial Services and Funds group at Fieldfisher, Kirstene’s practice has evolved with the globalisation of fund management businesses, to cover a wide range of international funds and products, including alternative investment funds and property funds, insurance and pension products. Kirstene advises a wide range of clients on UK financial services regulation, including FSMA perimeter issues, conduct of business issues and the impact of the implementation of EU Directives.

Combining her experience with her roles as Co-Chair of the Investment Funds Committee of the International Bar Association, and her active participation in the Financial Services Section of the Association’s LPD Council and as member of the FSA’s Legal Experts Group on the Alternative Investment Fund Managers Directive, we know Kirstene will be a most interesting speaker. Philip Weights, Managing Director Enhanced Banking Governance GmbH is a true industry veteran with some 50 years international experience in the banking industry. Philip is presenting “Artificial Intelligence and the Fourth Industrial Revolution”. Philip is highly qualified, both technically and professionally, in all aspects of auditing, corporate governance, risk management and regulatory compliance. His most recent role was the Global Chief Audit Executive & Senior Vice President for Swiss private banking group EFG, with CHF 80 billion of client assets under management. He has managed global internal audit teams responsible for performing audits of private banking, corporate governance, risk management, global compliance, “high risk” client relationships and Politically Exposed Persons (PEPs), anti-money laundering controls, compliance with Swiss banking and local regulations, account opening and client due diligence, discretionary portfolio management, hedge funds, treasury and trading, credit lending, accounting and finance. All of these topics combined with his vast experience can provide our delegates with not only a current and historical view of the market, but an informed basis on which to predict the future of the industry. There are many more highly credible speakers in what promises to be a valuable day for anyone active in the private banking, wealth management and FinTech sector. Places are available and the full programme and booking details are available at FinTech EUROPE 2016 or for further information, please contact Managers of Wealth on Tel : +44 (0) 7805 596 479 or Email : troberts@managersofwealth.com. --- ends --- About Managers for WealthManagers of Wealth (MoW) is a highly respected global, subscription-based wealth management news portal part of a stable of focused news portals for the financial services sector. Launched in 2006, the first service The European Banking News has expanded into a number of very specific and focused portals offering news, research and analysis across the global financial services industry.

Those portals include The European Banking News Network; The Asia Pacific Banking News Network; The Middle East Banking News Network; The Americas Banking News Network; The African Banking News Network; Offshore Bankers and Islamic Bankers. With editorial teams based in Europe and Asia, the Group provides fast and efficient dissemination of news covering a broad range of finance related stories that appeal to the world’s leading financial institutions. Subscribers consistently rate the editorial at MoW team highly on both speed and relevance of in-depth news, articles and analysis.

For further information or to subscribe to the MoW media channels visit http://www.managersofwealth.com Media contact : Trevor Roberts T : +44 (0) 7805 596 479 or E : troberts@managersofwealth.com.