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Why Content Marketers Need to Be Their Own SEO’s

Searchmetrics partners with Content Marketing Institute in joint webinar revealing how search engine optimization unlocks high-performing content marketing SAN MATEO, Calif. (July 19, 2017) ‒ The marriage of content marketing and search engine op...

Searchmetrics Inc. Implements Strategy to Secure Future; Receives Commitment for New...

San Mateo, CA – [May 8, 2017] – Searchmetrics Inc., a leading search engine optimization (“SEO”) and online content development provider in the United States, announced today that it has filed a voluntary petition for relief under Chapter 11 of the U.S.

Bankruptcy Code in Wilmington, Delaware, together with a proposed plan of reorganization that contemplates payment in full of all obligations recognized by the bankruptcy court.

The implementation of the Company’s strategy will position... Source: RealWire

Fake SEO Plugin Used In WordPress Malware Attacks

Malware that passes itself off as a WordPress SEO plugin has been infecting sites and opening a backdoor for hackers on thousands of sites.

Doxed by Microsoft’s Docs.com: Users unwittingly shared sensitive docs publicly

Microsoft pulled search bar from site after security researchers raised red flags.

Absolute Digital Media Reviews SEO Strategies For The Gambling Industry

15/03/2017 - The award-winning digital marketing agency are reviewing the SEO strategies for the gambling industry, in order to help ensure that they are keeping up to date with the latest industry changes.

The gambling sector is one of the most niche and competitive markets, making SEO practices a lot harder to be successful, but Absolute Digital Media are at the top of their game with the methods they use. Whether it’s online casinos or... Source: RealWire

First trailer for Okja proves that giant monsters can always get...

Scientific ethics of kaiju making in a Netflix movie from the director of Snowpiercer.

Suspicious fitness-tracker data busted a phony marathon run

A cut corner, a retraced route on a bike, and the Garmin tracker that exposed the lies.

WP Engine Brings Improved SEO And Security To 50,000 Customers With...

LONDON, UK - October 20, 2016 - WP Engine today announced that it has made Let’s Encrypt™ SSL/TLS certificates freely available to all customers.

This means for every single one of the company’s 50,000 customers setting up a secure site is simple, automated, and completely free.Let’s Encrypt is an open certificate authority whose purpose is to make HTTPS ubiquitous on the internet through free SSL/TLS certificates.

These certificates are recognised by all modern browsers and use a high level of cryptographic technology to secure connections. A 2016 Google report revealed an alarmingly large number of the web’s most-trafficked sites fail to use this crucial security protocol.
In the Google audit, 79 of the web’s top 100 non-Google sites do not deploy HTTPS by default, while 67 of those use either outdated encryption technology or offer none at all. Now, every page of a website hosted on WP Engine can, at the click of a button, offer encrypted HTTPS connections to that site’s visitors.

This means a visitor’s information remains confidential from prying eyes, data can’t be modified without the person’s knowledge and there’s a way of authenticating that the site being visited is the intended one.
In this way HTTPS provides important benefits like confidentiality, integrity and identity. HTTPS has benefits for website owners too, who can expect improved site performance and better search ranking on popular search engines such as Google. “The Internet today isn’t the same as it was even 5 years ago.

There’s an expectation that people should be able to go securely online without worrying if their information will be exploited or fall into the wrong hands,” says Jason Cohen, founder and CTO of WP Engine. “HTTPS is a win for everyone. On the one hand it provides greater trust, privacy and security for site visitors and on the other it delivers faster site speeds with better SEO for website owners.” HTTPS is available for all new WP Engine customers, and existing customers can enable HTTPS with just a few clicks in the WP Engine User Portal.

Free HTTPS helps secure WP Engine sites and is just one of the initiatives that help drive security at WP Engine from proactive vulnerability scans, disaster recovery, security patching, site audits and code review, and the multiple security layers built into the platform making us the first choice for enterprises and WordPress agencies worldwide. ABOUT WP ENGINEWP Engine powers amazing digital experiences for websites and applications built on WordPress.

The company’s premium managed hosting platform provides the performance, reliability and security required by the biggest brands in the world, while remaining affordable and intuitive for smaller businesses and individuals.

Companies of all sizes rely on WP Engine’s award-winning customer service team to quickly solve technical problems, and create a world-class customer experience.

Founded in 2010, WP Engine is headquartered in Austin, Texas and has offices in Limerick, Ireland; London, England; San Antonio, Texas; and San Francisco, California. Media Contact:Lawrie Benfield / Adam WardOctopus Group on behalf of WP Enginewpengine@weareoctopusgroup.net

Check Point ZoneAlarm Free Antivirus+ 2017

If you have antivirus protection along with a firewall, your PC is pretty well protected.

A full security suite would add quite a few other components, but for some users, the basic antivirus plus firewall is sufficient.

Check Point's ZoneAlarm Free A...

Who Is Behind Scam Robocalls?

Over a five-month period, Pindrop Security collects and analyzes 100,000 fraudulent calls to a robocall honeypot called phoneypot. While most of us dread being the recipient of a robocall, Aude Marzuoli actually looks to attract and collect fraudulent calls to her robocall honeypot, aka, the phoneypot. Marzuoli, a data scientist at Pindrop Security, first provided details about the phoneypot and a sample of 100,000 calls it collected in the first half of 2016 during a session at the Black Hat USA security conference last week.In an interview with eWEEK, Marzuoli provided additional insight into her study and the results it found."We suspected that out of all the phone scams that hit consumers, there would be some infrastructure behind it," Marzuoli told eWEEK.What Marzuoli didn't know before conducting the study was how much, or little, infrastructure it takes to place 100,000 calls.

As it turns out, more than half (51 percent) of the calls the phoneypot recorded could be attributed to only 38 distinct telephony infrastructures. Marzuoli defines a telephony infrastructure as a grouping of phone numbers and back-end call centers operated by a phone fraud group. Pindrop's technology platform  provides a voice fingerprinting capability that was used to help analyze recorded calls from the phoneypot. The people and organizations behind phone scams aren't just an annoyance to consumers; they're also part of the wider cyber-security challenge, Marzuoli said.
If an individual divulges personal information over the phone to an attacker, the attacker will use that information to impersonate the individual in other places, including financial services transactions. In conducting the phoneypot research, Marzuoli and Pindrop faced a number of challenges, including making sure that attackers didn't know which phone numbers are owned by Pindrop.  The study looked at a sample of 100,000 out of 1 million calls received by Pindrop between February and June 2016.Among the surprising findings from the phoneypot study was that the numbers that called weren't necessarily the same as those that consumers have complained about in various online forums."What I found is that among the phone numbers that are responsible for two-thirds of all online complaints, they only represented 2 percent of numbers calling our honeypot," Marzuoli said. "Meaning that people online only complain about the very frequent callers, but they are really only a small sample of all the bad phone numbers out there that are spamming people."In addition, most phone numbers only show up once or twice, which makes many forms of traditional analytics and machine learning ineffective at fully understanding what is going on with robocalling, she said.

That's why the additional step of actually recording the 100,000 calls was taken—to further analyze the voices and content of the robocalls to try to determine additional patterns.Among the different phone fraud campaigns detected in the phoneypot are ones related to Google search engine optimization (SEO) as well as attackers claiming to be from the Internal Revenue Service.At this point, Marzuoli is not providing full attribution on the worst phone fraud offenders.
She added that for any given phone number, a call could potentially transit across multiple carriers, making it challenging and expensive to fully backtrace the source origination for a single number."Instead of just looking for one number though, we're looking for a group of say a hundred numbers that look unrelated but we know come from the same source," Marzuoli said. "The problem then of finding the individual or people behind the calls become easier as there is a much bigger data set and a more reliable source of information."Sean Michael Kerner is a senior editor at eWEEK and InternetNews.com.

Follow him on Twitter @TechJournalist.

World’s lamest ransomware authors won’t answer fake tech support line

Pro-tip: Spend less on SEO and more on scrubbing the universal decrypt key from your code Symantec malware manglers Sam Kim and "Val S" have spent 90 minutes on the phone to ransomware purveyors while researching a new variant that encrypts PCs through fake Windows 10 activation dialogues. Kim and "S" ran out of patience and money waiting for the net menaces to answer their call placed to a phone number listed on the ransomware's splash screen. The duo never had their call answered by the promised "Store Representative", who according to the hold audio track were "busy assisting other callers".

An apology with an accompanying call-back offer triggered after 30 minutes. With patience exhausted and funds dwindling, the pair were left to address the malicious hard drive encryption scam using reverse engineering. It did not take long, as "... the malware author left the unlock code in plain sight without using any obfuscation techniques," the researchers say. "The malware itself is simplistic and does not contain any connections to a command and control server." For a bad time, call +1-888-303-5121.
Image: Symantec. The phone number for the world's lamest ransomware was disconnected when The Register called, hoping to speak to the VXers, with the line now entirely out of commission. It is a remarkable failure given the malware writers went as far as to pollute search engine results for the listed phone number by purchasing multiple domains and creating seemingly legitimate sites for PC help and malware removal, the pair note. The Register, in a bid to reach the VXers, placed a call to a mobile linked to one business which shared the same phone number as the ransomware operators, but the call went to voice mail. It is possible the number was ported or otherwise hijacked from innocent businesses for a short period during the infection campaign. Symantec's researchers say "… it appears the attackers have carefully thought out how to maximize revenue generation by using a combination of branded ransomware alongside manipulated search results," the researchers say. Victims can enter the code 8716098676542789 to unlock their files. ® Sponsored: Global DDoS threat landscape report

Dark Patterns are designed to trick you (and they’re all over...

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Allow Harry Brignull to explain. It happens to the best of us.

After looking closely at a bank statement or cable bill, suddenly a small, unrecognizable charge appears.

Fine print sleuthing soon provides the answer—somehow, you accidentally signed up for a service. Whether it was an unnoticed pre-marked checkbox or an offhanded verbal agreement at the end of a long phone call, now a charge arrives each month because naturally the promotion has ended.
If the possibility of a refund exists, it’ll be found at the end of 45 minutes of holding music or a week’s worth of angry e-mails. Everyone has been there.
So in 2010, London-based UX designer Harry Brignull decided he’d document it.

Brignull’s website, darkpatterns.org, offers plenty of examples of deliberately confusing or deceptive user interfaces.

These dark patterns trick unsuspecting users into a gamut of actions: setting up recurring payments, purchasing items surreptitiously added to a shopping cart, or spamming all contacts through prechecked forms on Facebook games. Dark patterns aren’t limited to the Web, either.

The Columbia House mail-order music club of the '80s and '90s famously charged users exorbitant rates for music they didn’t choose if they forgot to specify what they wanted.
In fact, negative-option billing began as early as 1927, when a book club decided to bill members in advance and ship a book to anyone who didn’t specifically decline.

Another common offline example? Some credit card statements boast a 0 percent balance transfer but don’t make it clear that the percentage will shoot up to a ridiculously high number unless a reader navigates a long agreement in tiny print. “The way that companies implement the deceptive practices has gotten more sophisticated over time,” said UX designer Jeremy Rosenberg, a contributor to the Dark Patterns site. “Today, things are more likely to be presented as a benefit or obscured as a benefit even if they’re not.” When you combine the interactive nature of the Web, increasingly savvy businesses, and the sheer amount of time users spend online, it’s a recipe for dark pattern disaster.

And after gaining an awareness for this kind of deception, you’ll recognize it’s nearly ubiquitous. Enlarge / The lowest flight prices are listed up top, right? Right??! DarkPatterns.org Shades of grey With six years of data, Brignull has broken dark patterns down into 14 categories.

There are hidden costs users don’t see until the end.

There’s misdirection, where sites attract user attention to a specific section to distract them from another. Other categories include sites that prevent price comparison or have tricky or misleading opt-in questions. One type, Privacy Zuckering, refers to confusing interfaces tricking users into sharing more information than they want to. (It’s named after Facebook CEO Mark Zuckerberg, of course.) Though perhaps the worst class of dark pattern is forced continuity, the common practice of collecting credit card details for a free trial and then automatically billing users for a paid service without an adequate reminder. But while hackers and even SEO firms are often distinguished as “white hat” or “black hat,” intent isn’t always as clear when it comes to dark patterns. Laura Klein, Principal at Users Know and author of UX for Lean Startups, is quick to point out that sometimes it’s just a really, really poor design choice. “To me, dark patterns are very effective in their goal, which is to trick the user into doing something that they would not otherwise do,” she said.
Shady patterns, on the other hand, simply push the company’s agenda over the user’s desires without being explicitly deceptive. Examples of bad design choices that may be accidental aren’t hard to find.

British Airways lists flights that are the second-lowest price as the lowest, and it’s hard to tell whether this misdirection is intentional.

And examples of deceptive patterns that are, strictly speaking, completely legal are a dime a dozen.

There’s the unclear language hidden in 30-page Terms of Service agreements, which lull users into a sense of complacency as they hit “agree” on every page.
Sometimes users agree to allow apps to post on their Twitter feed or Facebook walls but later forget that this feature is enabled.

The app doesn’t let them know at the moment it’s going to post, of course. “The companies that know what they’re doing operate in sort of a safe zone where they’re not likely to be prosecuted or get into trouble legally,” Brignull explained. Over time, users have been desensitized to these permissions.

There are subscription sites that renew without a reminder a few days in advance or ones that are very easy to sign up for online but then force users to cancel by phone during business hours.

And the vicious cycle of online advertising is even more difficult to pierce.

There are those ads that follow you around the Web, known as behavioral targeting, or those ads based directly on things like your Web history or search terms. Opting out of this is so difficult that UX designer and Dark Patterns contributor James Offer considers that a dark pattern in its own right. Even though the line between outright deception and poor user design is often hard to distinguish, Brignull said “there are some sites where it’s clearly intentional—they’re doing too many things for it to be by accident.” As an example, he points to The Boston Globe, which was recently called out for multiple dark patterns.

Among the offenses, the site didn’t inform subscribers of price increases and buried rates in the site’s FAQ. Listing image by Flickr user: g_cowan Enlarge / This sleight of hand is not as fun nor as harmless as 1980s British magician Paul Daniels. Gary Stone / Getty Images Gripped by numbers Dark patterns may create short-term benefits for companies, but don’t they erode consumer trust over time? Why do this? UX designers told Ars that Dark Patterns are likely a response to company cultures focused on number-based metrics above all else. “I am a huge fan of metrics, but it is one of the dangers of entirely metric-driven companies,” said Klein. “If you’re too metrics-driven, you’re only going to be focused on what moves a particular metric, and you will use any hack or any trick or any deceptive technique to get there.” Klein believes many of the worst dark patterns are pushed by businesses, not by designers. “It’s often pro-business at the expense of the users, and the designers often see themselves as the defender or advocate of the user,” she explained.

And although Brignull has never been explicitly asked to design dark patterns himself, he said he has been in situations where using them would be an easy solution—like when a client or boss says they really need a large list of people who have opted in to marketing e-mails. “The first and easiest trick to have an opt-in is to have a pre-ticked checkbox, but then you can just get rid of that entirely and hide it in the terms of conditions and say that by registering you’re going to be opted in to our e-mails,” Brignull said. “Then you have a 100-percent sign-up rate and you’ve exceeded your goals.
I kind of understand why people do it.
If you’re only thinking about the numbers and you’re just trying to juice the stats, then it’s not surprising in the slightest.” “There’s this logical positivist mindset that the only things that have value are those things that can be measured and can empirically be shown to be true, and while that has its merits it also takes us down a pretty dark place,” said digital product designer Cennydd Bowles, who is researching ethical design. “We start to look at ethics as pure utilitarianism, whatever benefits the most people. Yikes, it has problems.” You can check out anytime you like, but you can never leave Perhaps the most frustrating thing about dark patterns is how difficult it is to get companies to make changes.

They are often unresponsive to user concerns, and it’s much easier (and more profitable) to placate individuals than it is to change an unethical design for the masses.

But when Offer received a refund after accidentally purchasing cancellation protection with a concert ticket, he didn’t think that was good enough. He considered contacting the UK’s Citizen Advice Bureau, but then thought it would just be so much work to try to do so. Sometimes even when users are aware of strange charges, they don’t think the amount of time it would take to fix the issue is worth it.

After all, companies often have a ready response—there are opt outs available, even if the process is obscure and far from transparent, or perhaps users should read the Terms of Service agreement closer despite 4-point font.

About six months ago, I complained to my cable company that I was being charged for Starz—which I didn’t recall signing up for.

The bill was misleading and made it seem like I was not being charged to boot.

The customer service representative was ready: if I’d downloaded the PDF version of the bill rather than the one that’s viewable on the website, the price breakdown would have been more obvious. It’s true that users with eagle eyes and knowledge of these nuances can sometimes circumvent misleading opt-ins. Klein recently did just that when she got a push notification on her phone from Verizon letting her know that she had a voicemail message. Ultimately, the notification was trying to get her to sign a giant terms and conditions page. “It was apparently asking me if I want to see my visual voicemail—and by the way, we’ll charge you $2.99 a month,” she said. "They had given me a free month that I didn’t ask for, and when I went to check my voicemail it asked me to sign up, but it wasn’t clear.
It was a wall of text I had to read.” Just checking a voicemail and clicking “yes” would sign a user up for the service, but Klein was able to recognize what happened. Others aren’t so lucky.
In fact, some users who don’t check their statements closely may not even be aware of surreptitious charges. Oh, sure I'll sign up for a one-month free trial from Stamps.com (thanks podcast!). Wait, what's this charge? Why was I auto-enrolled in month two and now unable to close my account online??? DarkPatterns.org Legal solutions If dark patterns are better designed and more abundant than ever, is there any way to slow the practice down? One possible solution is a legal one. “I’ve recently started to find the idea of better regulation appealing,” said Brignull. “If you put consumer laws in place that’ll prevent a company from doing something, they’ll follow the laws, but as soon as it’s just down to ethics, it’s anybody’s guess how they choose to behave, or to rationalize things in their mind to see something as ethical when maybe it’s not, or the consumer wouldn’t see it that way.” The Federal Trade Commission Act’s prohibition on unfair and deceptive acts or practices does extend to online advertising, marketing, and sales. Regulation is tricky, however, because—again—many dark patterns are technically legal, skirting the rules without breaking them.
Some deceptive patterns that are used in the US are illegal in other countries even. That said, lawsuits can be effective. Lately, subscription sites have been coming under legal fire. JustFab (the owner of ShoeDazzle and Fabletics) paid a $1.88 million fine to settle allegations of deceptive marketing.

After the legal settlement, JustFab now posts a total of 14 notifications about its subscription service and requires readers to affirm their decision to become members two times, according Bloomberg. Other sites are following suit.
Stamps.com paid out $2.5 million in a lawsuit similar to JustFab; Blue Apron and Birchbox are facing lawsuits as well.

A site called AdoreMe.com has also been hit with a lawsuit that even prompted design action.

The site opts first-time users into a VIP membership with a recurring monthly subscription, but now the company has made changes to its website to make it easier for users to cancel… which led to a 30-percent increase in refunds and a 15-percent decrease in subscriptions.
Still, the negative option billing—which requires users to opt out of specific sales to avoid a charge—remains.

The practice continues to be legal with some stipulations. Generally, the problem with litigation is that it often is so specific that it only dissuades one type of problem while leaving others in play. Last October, LinkedIn paid $13 million to settle a lawsuit after its “add connections” feature led users to send multiple spammy e-mails to their business contacts.

Although users had agreed to let LinkedIn scrape their e-mail address book, they had only agreed to send one message asking someone to connect on the site.

A judge said that the second and third e-mails “could injure users’ reputations by allowing contacts to think that the users are the types of people who spam their contacts.” However, that settlement did nothing to end a separate LinkedIn dark pattern.

The site recently touted two-step verification in response to its own password sloppiness as login credentials for as many as 117 million accounts popped up on the Dark Web.

These days LinkedIn continually solicits users who have not shared their phone number to do so in the name of added security and the ability to reset passwords if locked out of an account. What the site doesn’t tell users is that doing so will make the phone number discoverable to others by default. Only after a user starts the process does any notification appear: “Your phone number helps us keep your account secure.
It also helps people who already have your number discover and connect with you.” It’s not initially clear whether there’s an option to turn off this discoverability—but there is an option.

Buried under Privacy and Settings, users can use 2FA while also disabling discoverability.
So just because a specific company stops spamming users doesn’t mean it won’t sneakily use phone numbers given for security reasons to push a feature many won’t realize they’re signing up for. “It’s a bit like the Wild West, isn’t it?” said Brignull. “Technologies move much faster than people who try to do consumer protection for society.” Other fixes If legal means prove ineffective, advocates are now pushing for a technical solution.

This is playing out right now in the battle between tracking blockers, such as Privacy Badger, and sites that seek to track users—even ones who have specifically requested not to be tracked through the universal Web tracking opt out Do Not Track. In the face of public pressure, Facebook cracked down on unwanted game invites from games like Candy Crush, which have pre-selected checkboxes for players to invite all of their friends. “It’s very easy if you’re not paying attention to accidentally spam all of your friends on Facebook, and it makes it easier to do the thing you wouldn’t want to do than the thing you would want to do,” said Klein.

But since Facebook enabled changes, users can now block specific games from sending them invitations and requests (and see the game if other people have it installed).

They can ignore app invites from specific people as well. The key to reining in Candy Crush was not the backend of Facebook, however—it was that consumer pressure.

Take for instance, Ryanair.
In many ways, the company was the poster child for dark patterns.

The budget European airline’s website previously required users to opt out of purchasing priority boarding, airport transfers, sightseeing tours, cabin bags, phone cards, and more.

Even when the controversial corporation was forced to stop opting people in for travel insurance, it still hid a “do not insure” option within its menu. Today, insurance is offered as a separate opt-in, and a marketing team is slowly revamping the company’s website. What changed? Net profit plummeted. “Their well-known dark patterns started to work against them eventually. Now they’ve stopped using them,” Brignull said. Still, there’s no clear solution to the dark pattern problem in the near future.

A public looking for more speed and ease will simply continue to butt heads with companies wanting more and getting better at finding digital sleight of hand.

But sites like Brignull’s and advocate designers like Klein are at least raising awareness. Now we know, and knowing is half the battle.

The other half is just finding the checkboxes in those dense Terms of Service. Yael Grauer (@yaelwrites) is an independent tech journalist based in Phoenix.
She's written for WIRED, Slate, Forbes, and others. Her PGP key and other secure channels are available here: https://yaelwrites.com/contact/.
She previously wrote about VPNs for Ars.